Christina Riccio

Questioner
DISC Type : c

Director of Pre-Sales, North America at Centric Software

Lake Worth, Florida, United States

Overview

A versatile leader in PLM and retail solutions, currently serving as the Director of Pre-Sales for North America at Centric Software. She leverages a diverse background in consulting and HR to deliver innovative results for global brands. Colleagues describe her as knowledgeable, dynamic, and a great listener.


Her career uniquely spans Human Resources management, hands-on retail consulting, and now leadership in enterprise software pre-sales.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail PLM Solutions
Leads pre-sales for PLM software, helping retail, apparel, and luxury brands innovate and improve decision-making. Her company serves over 850 brands.
Pre-Sales Leadership
Manages the North American pre-sales team and has been called a "huge asset to the sales organization" for connecting solutions to specific business needs.
Innovative Technology
Expresses a passion for her company's forward-thinking approach, frequently posting on social media about how innovative Centric Software is.

Media Appearances

Christina has no verified media appearances

Work History

5-2025
Director of Pre-Sales, North America at Centric Software
10-2016 - 5-2025
Sr. Pre-Sales Consultant at Centric Software
10-2009 - 9-2016
Director of Industry Consulting at Bamboo Rose (formerly TradeStone Software)
9-2004 - 10-2009
Manager, Retail Consulting Practice at Hilco Advisory (formerly SD Retail Consulting, LLC)
2002 - 8-2004
Manager, Human Resources at The Hilco Organization

Education

Bachelors from Northeastern Illinois University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Lake Worth, Florida, United States Job Level : Mid-senior Designation : Director of Pre-Sales, North America at Centric Software
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christina

Personality Compatibility


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