Christopher Dix

Galvanizer
DISC Type : Id

Chief Technology Officer at ATP Tour

London, England, United Kingdom

Overview

Christopher Dix is the Chief Technology Officer at ATP Tour, leveraging over 20 years of experience in the communications, broadcast, and media sectors. He has a strong background in technology and product architecture from his time at the BBC and Technicolor and holds a BSc Hons from Anglia Ruskin University.

He has a proven track record of providing vision and leadership in quality, efficiency, and scalable growth within the Media and Entertainment industry.

He was a member of the Technicolor Worldwide Patent Committee, contributing to the companys intellectual property strategy.

Personality Overview

Pragmatic

Socially Adept

People-Oriented

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They will fight for you if they come to believe in you.

Topics They Care About

Digital Innovation
He is passionate about transforming tennis through digital innovation, as seen in his extended partnership with Infosys to elevate experiences for players and fans.
AI Fan Engagement
Recently launched 'Ally, ' an AI-powered tennis chatbot, demonstrating a focus on using new technologies to change how fans interact with the sport.
Data-Driven Storytelling
Launched the 'Beyond the Numbers' podcast, which utilizes data and analytics to provide deeper insights into the stories and rivalries in tennis.

Media Appearances

Infosys and ATP Unveil 'Ally', an AI Chatbot to Elevate Fan Experience – Press Release (mentions Christopher Dix, CTO ATP Tour). Featured in PR Newswire

See Now

Inside the ATP's AI Revolution: Data, Innovation, and the Future of Tennis (video interview featuring Christopher Dix, CTO ATP Tour). Featured in YouTube

See Now

Work History

4-2024
Chief Technology Officer at ATP Tour
3-2022 - 4-2024
Chief Technology Officer, UK Security Vetting (Cabinet Office) at Cabinet Office
3-2017 - 3-2022
Head Of Architecture - Product at BBC
1-2012 - 3-2017
Director, Product Strategy and Technology (Production Services) at Technicolor
2-2011 - 1-2012
Director of Systems development (Broadcast and Media Services) at Technicolor

Education

BSc Hons from Anglia Ruskin University
Education details unavailable from Stoke High

More Information

Social Presence :

Prographics :

Exp : 27 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Technology Officer at ATP Tour
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Focus on building a relationship, it can play a key role in their decision making

DONT's

  • Don’t make promises that are hard to keep
  • Do not come across as negative or non-supportive, work with them as a partner
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Christopher

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Christopher take some risk or not?

  • If necessary, they will be ready to take risks.

You And Christopher

Personality Compatibility


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