Christopher Fuller

Questioner
DISC Type : c

Chief Communications & Impact Officer at Inspire Brands

Atlanta Metropolitan Area, United States

Overview

Christopher has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Christopher has no verified topics they care about

Media Appearances

Christopher has no verified media appearances

Work History

2-2018
Chief Communications & Impact Officer at Inspire Brands
1-2014
Senior Vice President, Brand & Corporate Communications & Executive Director, Arby's Foundation at Arby's Restaurant Group, Inc.
4-2012 - 1-2014
Director, International Public Affairs & CSR at Yum! Brands
6-2006 - 4-2012
Director, PR & Social Media at Pizza Hut
2005 - 2006
Account Supervisor at Ketchum

Education

2004 - 2007
MBA from The University of Dallas
1997 - 2000
B.A. from West Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Chief Communications & Impact Officer at Inspire Brands
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christopher

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christopher take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christopher

Personality Compatibility


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