Claire Ralphson-Cook

Critic
DISC Type : C

Head of Customer & Market Insight at Matalan

Chester, England, United Kingdom

Overview

Claire Ralphson-Cook is a commercially-focused insight and strategy professional with over 25 years of experience in customer and market analysis. As a Fellow of The Royal Statistical Society and a graduate of Royal Holloway, University of London, she excels at placing data at the heart of business decision-making.

She is passionate about charitable causes, frequently using her professional network to support and promote fundraising for Alder Hey Children’s Hospital, an organization Matalan has a long-standing partnership with. She also actively mentors and champions her colleagues, celebrating their successes publicly.

She has the unique ability to mine and disseminate customer data to fully understand customer behaviors and motivations.

Personality Overview

ROI Driven

Precise

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Customer Insight
Her entire career is dedicated to delivering compelling insights that engage stakeholders and drive strategy at major retail brands like Matalan and New Look.
Data-driven Strategy
Emphasizes placing customer data and market intelligence at the core of business decision-making to identify market opportunities and guide strategy.
Charity Fundraising
Actively promotes and supports Matalan's partnership with Alder Hey Children's Hospital, sharing fundraising events like the 'Santa Paddle' with her network.

Media Appearances

Claire has no verified media appearances

Work History

4-2024
Head of Customer & Market Insight at Matalan
3-2023 - 4-2024
Director - Insight, Strategy & Data at The Insight Institute
4-2021 - 3-2023
Head of Customer & Market Insight at New Look
9-2016 - 3-2021
Customer Insight Lead at New Look at New Look
4-2012 - 9-2016
Research Director at Red Onion Research

Education

1998 - 1999
MA from Royal Holloway, University of London
1995 - 1998
BA (Hons) from University of Wales, Aberystwyth

More Information

Social Presence :

Prographics :

Exp : 18 Location : Chester, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer & Market Insight at Matalan
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Claire

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Claire take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Claire

Personality Compatibility


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