Claire Rhodes, MBA

Questioner
DISC Type : c

Director, US Commercial / Marketing, Neurology at Ionis Pharmaceuticals, Inc.

Cambridge, Massachusetts, United States

Overview

Claire Rhodes is the Director of US Commercial Marketing for Neurology at Ionis Pharmaceuticals. She is a results-oriented leader focused on bringing life-changing therapies to patients, with a background in launching successful, award-winning campaigns for rare diseases. She earned her MBA from Boston Universitys Questrom School of Business.

Passionate about creating a meaningful impact for individuals with rare diseases, Claire dedicates her professional life to raising awareness and challenging perceptions through innovative strategies. Her work is driven by listening to the voices of patients and their communities.

Unique fact: Claire led a marketing campaign for a rare disease treatment that won a Cannes Gold Lion award and featured science personality Bill Nye.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Rare Disease Advocacy
Her career has focused on marketing for rare diseases, including leading an award-winning campaign to raise awareness for Friedreich ataxia at Biogen.
Neurology Therapies
Her current role at Ionis is focused on launching the company's first wholly-owned neurology asset, building on her past work with neurodevelopmental products.
Creative Marketing
Managed a highly creative and successful campaign featuring Bill Nye which won a prestigious Cannes Gold Lion, demonstrating an interest in innovative, out-of-the-box approaches.

Media Appearances

Claire has no verified media appearances

Work History

3-2026
Director, US Commercial / Marketing, Neurology at Ionis Pharmaceuticals, Inc.
5-2024 - 3-2026
Associate Director, US Marketing, Rare Disease at Biogen
5-2023 - 5-2024
Senior Manager, US Marketing, Rare Disease at Biogen
8-2022 - 5-2023
Senior Manager, Global Product Strategy & Commercialization, Rare Disease at Biogen
7-2020 - 8-2022
Global Product Development & Commercialization Leadership Development Program at Biogen

Education

2018 - 2020
Master of Business Administration - MBA from Questrom School of Business, Boston University
Bachelor of Science (BS) from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 11 Location : Cambridge, Massachusetts, United States Job Level : Mid-senior Designation : Director, US Commercial / Marketing, Neurology at Ionis Pharmaceuticals, Inc.
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Claire

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Claire take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Claire

Personality Compatibility


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