Claudia Bencini

Critic
DISC Type : C

Head of Marketing UK & I at Metagenics

London, England, United Kingdom

Overview

Claudia has no verified overview

Personality Overview

Precise

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Claudia has no verified topics they care about

Media Appearances

Claudia has no verified media appearances

Work History

2-2026
Head of Marketing UK & I at Metagenics
1-2025 - 2-2026
Head of Marketing at Zelens
11-2019 - 1-2025
Senior Global Marketing Manager at DESIGNER PARFUMS
6-2018 - 11-2019
Senior Brand Manager DUREX UK at RB
3-2017 - 6-2018
Senior Product Manager VICHY at L'Oréal

Education

2012 - 2012
Short Course @ Central St Martins from University of the Arts London
2009 - 2011
Master of Science (MSc) from Luiss Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing UK & I at Metagenics
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Claudia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Claudia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Claudia

Personality Compatibility


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