Claudia Cervantes

Evaluator
DISC Type : CDS

Director of Sales at Veridion

Spain

Overview

Claudia Cervantes is a PMP certified Director of Sales at Veridion, specializing in procurement SaaS and digital transformation. With a background at Coupa Software and TealBook, she has deep expertise in the procure-tech space. A graduate of the University of Guelph with a Bachelor of Commerce, colleagues describe her as a "brilliant communicator, " "strategic thinker, " and "natural leader. "


As a former Coupa employee, she now drives a strategic partnership with them in her current role at Veridion, showcasing her strong industry relationships.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Procurement
Actively promotes Veridion's AI-powered business intelligence solutions and highlights the industry's shift to "Put AI To Work" based on her conference attendance.
Supplier Intelligence
Her role at Veridion focuses on using a proprietary dataset to help clients accelerate supplier discovery, mitigate risk, and drive sourcing decisions.
Strategic Partnerships
Celebrated the partnership between Veridion and her former employer, Coupa, highlighting her ability to leverage her professional network to create value.

Media Appearances

Claudia has no verified media appearances

Work History

2-2025
Director of Sales at Veridion
1-2023 - 2-2025
Sr. Account Director - Enterprise at Coupa Software
4-2022 - 1-2023
Director- Life Sciences (North America) at TealBook
4-2022 - 1-2023
Sales Director- Life Sciences (North America) at TealBook
3-2019 - 4-2022
Sales Director at TealBook

Education

2006 - 2011
Bachelor of Commerce (B.Com.) from University of Guelph
Education details unavailable from Cardinal Leger

More Information

Social Presence :

Prographics :

Exp : 13 Location : Spain Job Level : Mid-senior Designation : Director of Sales at Veridion
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Claudia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Claudia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Claudia

Personality Compatibility


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