Claudio Tasso

Examiner
DISC Type : cs

Head Of Customer Experience & Design at Omni Conectado

Ribeirão Preto, São Paulo, Brazil

Overview

Claudio Tasso is the Head of Customer Experience and Design at Omni Conectado, focusing on product functionality and user experience. A graduate of Centro Universitário Barão de Mauá with a Scrum certification, he has a history of leadership in product design. Colleagues describe him as creative, competent, proactive, and a natural team leader.

While at Beblue, he was instrumental in developing a QR code payment solution that impressively reduced transaction times from 55 seconds to just 5 seconds.

Personality Overview

Overcautious

Tough To Convince

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Customer Experience
His entire career, including his current role as Head of CX, is focused on designing and improving the end-to-end user journey.
Fintech Innovation
He was involved in creating a QR code payment solution at Beblue, showcasing an interest in innovative and efficient financial technology.
Design & PM Collaboration
He actively shares content aimed at improving teamwork and workflow between designers and product managers.

Media Appearances

Claudio has no verified media appearances

Work History

5-2022
Head Of Customer Experience & Design at Omni Conectado
10-2021 - 5-2022
Product Designer Specialist at Omni at Omni Conectado
4-2016 - 9-2021
Head of Product Design & UX at Beblue Brasil
4-2014 - 1-2015
Digital Creative Director at LabCom Total
8-2012 - 3-2014
Head of Visual Design at OW Interactive

Education

2006 - 2010
Graduação from Centro Universitário Barão de Mauá

More Information

Social Presence :

Prographics :

Exp : 15 Location : Ribeirão Preto, São Paulo, Brazil Job Level : Mid-senior Designation : Head Of Customer Experience & Design at Omni Conectado
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Insights For Selling To Claudio

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudio is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Claudio

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Claudio move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Claudio take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Claudio

Personality Compatibility


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