Colton Yeick

Critic
DISC Type : C

Director, Media Strategy at Just Global

Bentonville, Arkansas, United States

Overview

Colton has no verified overview

Personality Overview

Critic

Precise

Objective Thinker

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Colton has no verified topics they care about

Media Appearances

Colton has no verified media appearances

Work History

10-2024
Director, Media Strategy at Just Global
3-2022 - 10-2024
Director, Programmatic Media at Jellyfish
8-2021 - 3-2022
Director, Paid Media at Laundry Service
3-2019 - 12-2020
Director, Search Engine Marketing at Lunar Solar Group
5-2018 - 2-2019
Director of Paid Media at FunnelKake

Education

2011 - 2016
Bachelor of Science in New Media Marketing from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bentonville, Arkansas, United States Job Level : Mid-senior Designation : Director, Media Strategy at Just Global
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Insights For Selling To Colton

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colton is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Colton

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Colton move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Colton take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Colton

Personality Compatibility


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