Craig B.

Evaluator
DISC Type : Csd

Head of Cyber & Information Security at Australian Broadcasting Corporation (ABC)

Sydney, New South Wales, Australia

Overview

Craig has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

2-2022
Head of Cyber & Information Security at Australian Broadcasting Corporation (ABC)
4-2020 - 2-2022
Cyber & Information Security Manager at Australian Broadcasting Corporation (ABC)
10-2019 - 4-2020
Regional Information Security Officer (Australia) at NTT Limited
1-2016 - 10-2019
Information Security Officer (CISO) at Dimension Data Australia
12-2013 - 1-2016
Information Security Officer, Managed Services at Dimension Data Australia

Education

Craig has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Head of Cyber & Information Security at Australian Broadcasting Corporation (ABC)
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Craig

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Craig take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Craig

Personality Compatibility


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