Craig Ferrier

Energizer
DISC Type : I

Senior Brand Sales Director at Yelp

Australia

Overview

Craig has no verified overview

Personality Overview

Enthusiastic

Relationship Oriented

Informal

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

8-2021
Senior Brand Sales Director at Yelp
11-2018 - 8-2021
Sales Director at illumin
11-2017 - 10-2018
Senior Account Executive at Magnetic
5-2015 - 10-2017
Account Executive at Magnetic
7-2013 - 9-2014
Senior Sales Manager at Inception Digital

Education

11-2023 - 12-2023
Leadership Principles from Harvard Business School Online
Diploma of Advertising from Macleay College Sydney

More Information

Social Presence :

Prographics :

Exp : 15 Location : Australia Job Level : Senior Designation : Senior Brand Sales Director at Yelp
URL has been copied!

Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Craig take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Craig

Personality Compatibility


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