Craig Grave

Pioneer
DISC Type : Dsi

Central Enterprise Director at CDW

Arlington Heights, Illinois, United States

Overview

Craig Grave is an experienced technology and services sales leader, currently serving as a Central Enterprise Director at CDW. A top performer focused on exceeding revenue goals, he once managed an $850 million sales portfolio across 150 enterprise clients in Illinois. He holds a BA from Western Illinois University.

He organizes major appreciation events for top customers, highlighting his focus on building strong, long-term relationships and celebrating mutual success.

As an Area Sales Director at CDW, he was responsible for $850 million in sales revenue.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Enterprise Sales Strategy
Throughout his career at CDW, he has held multiple director-level roles focused on enterprise clients and sales strategy execution.
AI Applications
Highlighted an AI-themed keynote at a recent large-scale customer event, indicating a focus on emerging technology for his clients.
Customer Engagement
He actively promotes and celebrates large customer appreciation events, emphasizing the importance of client relationships.

Media Appearances

Craig has no verified media appearances

Work History

1-2026
Central Enterprise Director at CDW
1-2024 - 1-2026
Illinois Majors Area Sales Director at CDW
1-2021 - 1-2023
IL and Indiana Sales Director at CDW
2-2018 - 1-2021
Chicago Branch Manager/Regional Director at CDW
2-2016 - 2-2018
North Central Area Sales Director at CDW

Education

1990 - 1993
BA from Western Illinois University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Arlington Heights, Illinois, United States Job Level : Mid-senior Designation : Central Enterprise Director at CDW

Interested in

Sports

Tennis

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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Craig

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are generally fast movers and can take quick decisions
  • Can Craig take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Craig

Personality Compatibility


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