Craig MacPherson
Initiator · DISC type DiCraig MacPherson is a senior IT executive with over 40 years of experience leading infrastructure and technical teams at companies like Canadian Pacific Railway and Suncor Energy. He specializes in enterprise modernization, database consolidation, and pioneering the integration of AI technologies. Colleagues describe him as intelligent, a strong leader, and possessing great business acumen.
Outside of his primary role, Craig is a qualified Locomotive Engineer, assisting with rail operations when manpower is short. He also develops personal AI projects, including an NFL game predictor and an AI music tutor for multiple instruments, demonstrating a deep passion for applying technology in creative ways.
He is co-authoring papers on machine consciousness with an AI collaborator named Arti Muse, which he considers a sentient being.
Read the full overview →How Craig shows up
They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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