Craig McGuire

Initiator
DISC Type : Di

AVP, Head of Marketing Enablement, Capital Access Platforms at Nasdaq

New York, New York, United States

Overview

Craig has no verified overview

Personality Overview

Risk-Accepting

Impact-Oriented

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

1-2026
AVP, Head of Marketing Enablement, Capital Access Platforms at Nasdaq
9-2023 - 1-2026
Director, Marketing Enablement and Operations, Global Marketing and Communications at MetLife
10-2019 - 9-2023
Director, Digital Marketing PMO for Global Site Network at Fiserv
3-2018 - 10-2019
Director, Digital Content Strategy at First Data Corporation
4-2015 - 3-2018
Director, Marketing Global Financial Solutions at First Data Corporation

Education

1996 - 1998
Master of Science (M.S.) from Columbia University - Graduate School of Journalism
1991 - 1993
Bachelor's Degree from SUNY New Paltz

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : Mid-senior Designation : AVP, Head of Marketing Enablement, Capital Access Platforms at Nasdaq
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Craig

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Craig take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Craig

Personality Compatibility


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