Craig Truesdell

Observer
DISC Type : ci

Generation Planning Lead Analyst at Vistra Corp.

Toledo, Ohio Metropolitan Area, United States

Overview

Craig has no verified overview

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

8-2025
Generation Planning Lead Analyst at Vistra Corp.
10-2015 - 3-2025
Advisor, Investment Management at FirstEnergy
9-2000 - 10-2015
Director of Risk Management at FirstEnergy Solutions
9-1996 - 10-2000
Director of Risk Analysis at Duke Power
9-1988 - 9-1996
Manager at Dayton Power and Light

Education

2012 - 2014
Master of Business Administration (M.B.A.) from Kent State University
1984 - 1988
BS from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Toledo, Ohio Metropolitan Area, United States Job Level : Senior Designation : Generation Planning Lead Analyst at Vistra Corp.
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Craig

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to analyze well and then make their decisions.
  • Can Craig take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Craig

Personality Compatibility


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