Cristina Perez, MBA, CPXP

Critic
DISC Type : C

Director of Patient Experience at Moffitt Cancer Center

Tampa, Florida, United States

Overview

Cristina Perez is the Director of Patient Experience at Moffitt Cancer Center, where she has built a career spanning over 25 years. A Certified Patient Experience Professional (CPXP) with an MBA, she leads strategies focused on ensuring patients and their families feel heard and respected.

She is deeply passionate about fostering a culture of compassion and empathy within her organization. Cristina actively celebrates and recognizes the contributions of her team members, viewing them as essential to making a difference in the lives of patients every day.

Cristina has dedicated her entire professional career to Moffitt Cancer Center, advancing through multiple roles to her current leadership position.

Personality Overview

Precise

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Patient Experience
As the Director of Patient Experience and a Certified Patient Experience Professional (CPXP), this is her core professional focus and passion.
Team Recognition
She publicly celebrates her large team as "compassionate and empathetic rockstars, " showing she values employee appreciation and morale.
Compassionate Care
Her work and public posts emphasize creating an environment where patients and caregivers feel understood and supported through empathy.

Media Appearances

Cristina has no verified media appearances

Work History

11-2016
Director of Patient Experience at Moffitt Cancer Center
6-2006 - 11-2016
Manager of New Patient Appointment Center & Cancer Answers at Moffitt Cancer Center
10-2005 - 6-2006
Clinic Operations Coordinator at Moffitt Cancer Center
1-1996 - 1-1997
Medical Assistant at Peña-Samper Medical Associates, Inc.

Education

2011 - 2013
Master of Business Administration (MBA) from University of Phoenix
2009 - 2011
BS from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 21 Location : Tampa, Florida, United States Job Level : Mid-senior Designation : Director of Patient Experience at Moffitt Cancer Center
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cristina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cristina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cristina

Personality Compatibility


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