Crystal Germond, MBA

Commander
DISC Type : D

CEO and General Manager at eQuip

Austin, Texas, United States

Overview

Crystal has no verified overview

Personality Overview

Decisive

Candid & Clear

Risk-Taker

They prefer to move quickly, and expect the same from others.  They respond better to strong and respectful interactions. They put a lot of effort into ensuring personal success.

Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

1-2024
CEO and General Manager at eQuip
1-2023 - 1-2024
Vice President, Sales and Marketing at AssetWorks Inc
2-2022 - 1-2023
Vice President Marketing, Asset Management Division at AssetWorks Inc
2-2020 - 2-2022
Marketing Director, Asset Management Division at AssetWorks Inc
12-2017 - 2-2020
Vice President of Marketing at Feniex Industries

Education

Master of Business Administration (M.B.A.) from Brandeis University
Bachelor of Arts (B.A.) from UMass Boston

More Information

Social Presence :

Prographics :

Exp : 10 Location : Austin, Texas, United States Job Level : Leadership Designation : CEO and General Manager at eQuip
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Crystal

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • If convinced, they can reach decisions quite fast.
  • Can Crystal take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Crystal

Personality Compatibility


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