Custodia Cabanas is the Associate Dean and a Professor at IE University, specializing in leadership and human capital management. She also serves as a Senior Advisor at ATREVIA, a leading communication and strategic positioning consultancy. She holds a PhD from Universidad Carlos III de Madrid.
She is the Executive Director of the IE Center for the Management of Intangible Assets, focusing on non-physical value drivers.
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Experience
18 Years
Current Role
Associate Dean Full time faculty
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview
How Custodia shows up
Persuasive & Assertive
Informal Yet Blunt
Challenger
They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.
Priorities
Topics Custodia cares about
Leadership Development
As a professor and academic area head, her work centers on cultivating effective leadership skills and organizational behavior.
Human Capital
Her academic and advisory roles are deeply rooted in optimizing human resources and managing talent within organizations.
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Career
Work history
9-2022
Associate Dean Full time faculty
IE University
3-2018
Senior Advisor
ATREVIA
2-2012 - 8-2024
Head of IE OB/ Human Capital Management and Leadership Academic Area
IE University
9-1990 - 7-1991
Associate Research
INSEAD
1987
Leadership Professor
Instituto de Empresa Business School
In the press
Media appearances
Cabanas (IE University): greenwashing es bastante sencillo de ver. Featured in Capital Radio
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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