Cyndy Lobb

Enthusiast
DISC Type : i

Chief Product Officer at Forter

Atlanta Metropolitan Area, United States

Overview

Cyndy Lobb is a product executive with deep expertise in building and scaling platform products for millions of users. Her career includes leadership roles as Chief Product Officer at Forter and SVP at Square, with earlier experience at Google. She earned her BS with Honors from Lehigh University.

Cyndy writes a Substack called "Threads of Clarity, " where she shares insights on making leadership more human and sustainable. She focuses on empathetic team building, navigating ambiguity with confidence, and fostering environments where teams feel safe to take risks and discuss challenges openly.

She holds patents for integrating functionality across multiple applications and for systems that analyze and update data structures.

Personality Overview

Optimistic

Amiable & Agreeable

Non-Confrontational

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Human-centric Leadership
Her Substack, "Threads of Clarity, " is dedicated to making leadership more real, human, and sustainable, focusing on empathy and addressing difficult topics.
Platform Strategy
She has extensive experience leading and scaling commerce platforms at Square, focusing on core primitives like Identity, Orders, and Payments.
Building Trust Online
As CPO of Forter and Head of Trust Platform at Square, her work has centered on empowering businesses and managing payments, fraud, and identity.

Media Appearances

Cyndy has no verified media appearances

Work History

1-2025 - 9-2025
Chief Product Officer at Forter
4-2024 - 12-2024
Head of Trust Platform (SVP) at Square
2-2020 - 4-2024
General Manager, Commerce Platform (Sr. Director -> SVP) at Square
8-2016 - 2-2020
Product Lead, Commerce Platform (Director -> Sr. Director) at Square
6-2015 - 8-2016
Chief Customer Officer at Accelerated Concepts, Inc.

Education

BS with Honors from Lehigh University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Atlanta Metropolitan Area, United States Job Level : N/A Designation : Chief Product Officer at Forter
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Insights For Selling To Cyndy

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cyndy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Cyndy

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Cyndy move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Cyndy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Cyndy

Personality Compatibility


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