Michael Reitblat

Critic
DISC Type : C

CEO and Co-Founder at Forter

London, England, United Kingdom

Overview

Michael Reitblat is the CEO and Co-Founder of Forter, a leading platform for identity intelligence in the digital economy. Educated at Tel Aviv University, he leverages his background in the Israeli Intelligence Corps to help global brands eliminate payment fraud and improve the customer experience. Colleagues describe him as innovative, goal-driven, and a dedicated professional.

Michael is passionate about fostering innovation and supporting the next generation of entrepreneurs. He actively participates in events to mentor early-stage Israeli founders, sharing insights from his own journey. His interests also point towards a keen focus on high-growth business strategies and venture capital, following firms like Sequoia Capital.

During his military service, he was part of two separate task forces that each received the highest Israeli National Security Award.

Personality Overview

ROI Driven

Precise

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Identity Intelligence
As the leader of Forter, he is at the forefront of using identity to prevent online fraud and create better shopping experiences for consumers.
Agentic Commerce
He frequently posts about the rapid growth and security implications of AI agents in e-commerce, highlighting it as a major industry shift.
Founder Mentorship
Actively encourages and supports early-stage Israeli founders, participating in events where he shares his experiences and advice on building a company.

Media Appearances

Michael has no verified media appearances

Work History

6-2013
CEO and Co-Founder at Forter
1-2013 - 1-2021
Board Member at Beyon3D
2-2009 - 6-2013
VP Product and Board Member at Pango Parking
8-2008 - 2-2010
VP of Product and Business Development at MC Group
1-2001 - 5-2004
Military Intelligence Officer at Israeli Intelligence Corps - Cyber Command

Education

2004 - 2011
BA from Tel Aviv University
2002 - 2004
Studies from The Open University of Israel

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO and Co-Founder at Forter
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Michael

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michael take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michael

Personality Compatibility


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