Cynthia Burns

Questioner
DISC Type : c

PB Director at OSF HealthCare

Pekin, Illinois, United States

Overview

Cynthia Burns is a Manager at OSF HealthCare with over two decades of experience in revenue cycle management. She is certified in the Epic payment posting application and holds Revenue Cycle I & II certifications. Her expertise includes building fee schedules, contracts, and payment posting modules.


Since 2009, she has been directly involved in building foundational financial components within OSFs Epic electronic medical records system.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Revenue Cycle Management
Holds Revenue Cycle I & II certifications and has spent over 20 years in roles focused on billing, payments, and revenue at OSF HealthCare.
Epic System Optimization
Is certified in Epic's payment posting application and has experience building fee schedules, contracts, and reason codes within the system.
Healthcare Billing
Her background includes roles as a billing coordinator, managing insurance claims, denials, and payment posting at major medical centers.

Media Appearances

Cynthia has no verified media appearances

Work History

5-2018
PB Director at OSF HealthCare
3-1998
MANAGER at OSF HealthCare
3-1998
Manager at St. Francis Inc
1-1989 - 3-1998
Billing/Payment Posting at Methodist Medical Center

Education

2011 - 2014
Bachelors from University of Illinois Springfield
2007 - 2010
Associates from Illinois Central College

More Information

Social Presence :

Prographics :

Exp : 37 Location : Pekin, Illinois, United States Job Level : Mid-senior Designation : PB Director at OSF HealthCare
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cynthia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cynthia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cynthia

Personality Compatibility


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