Dan Bruce

Wildcard
DISC Type : csi

Customer Success Manager at Varicent

Elmira, Ontario, Canada

Overview

Dan Bruce is a Customer Success Manager at Varicent, focusing on the companys growth team. His career began in marketing at FunnelCake, where he was the first employee, and he transitioned to Varicent after its acquisition. He holds a Bachelor of Business Administration from the University of Guelph Humber.

Dan is passionate about building strong teams and is actively involved in hiring for customer success roles in Canada. He champions effective collaboration between sales, finance, and operations to drive revenue performance.

He was the first employee at the startup FunnelCake, which was later successfully acquired by his current employer, Varicent.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Revenue Operations
He advocates for breaking down silos between sales, finance, and RevOps, promoting a unified "Revenue Performance Engine" to improve coordination and drive results.
AI in Sales
Believes AI is transforming Sales Performance Management by enabling leaders to make more agile and precise decisions, from territory planning to anticipating buyer sentiment.
Customer Success
As a manager on the Growth Customer Success team, he is actively hiring and shares customer stories that highlight successful outcomes and platform adoption.

Media Appearances

Dan Bruce – Varicent Blog Author Page. Featured in Varicent Blog

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The Problem With How We Are Measuring Leads. Featured in Varicent Blog

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How to Effectively Manage Leads Through The Full Funnel. Featured in Varicent Blog

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Work History

2-2021
Customer Success Manager at Varicent
10-2020 - 1-2021
Product Marketing Manager at Varicent
2-2017 - 10-2020
Marketing Manager at FunnelCake
5-2016 - 2-2017
Marketing Coordinator at FunnelCake
1-2016 - 4-2016
Marketing Co-op at FunnelCake

Education

2013 - 2015
Bachelor of Business Administration (BBA) from University of Guelph Humber
2010 - 2013
Advanced Diploma from Conestoga College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Elmira, Ontario, Canada Job Level : Middle Designation : Customer Success Manager at Varicent
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dan

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Dan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dan

Personality Compatibility


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