Dan Naish

Collaborator
DISC Type : is

Head of Digital Web and Ecommerce at Pearson

Banbury, England, United Kingdom

Overview

Dan Naish is a results-oriented marketing leader at Pearson, serving as the Head of Web, Digital, and Ecommerce. He specializes in leveraging data-driven insights and innovative digital strategies to drive growth and enhance user experiences. Dan holds a BA in Marketing Management from Oxford Brookes University and a certification in Generative AI Foundations.

Dan shows a strong interest in the evolution of education through technology, advocating for investment in digital transformation within UK schools. He is also passionate about celebrating educational excellence and actively promotes the Pearson National Teaching Awards to recognize outstanding educators and their impact on school communities.

He is actively exploring and implementing Artificial Intelligence within his marketing teams strategies.

Personality Overview

Appreciative

Good Listener

Consensus Builder

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

AI in Marketing
Dan recently earned a certification in Generative AI and actively learns how Pearson is using AI in its products, indicating a strong professional focus on this emerging technology.
Digital Growth
His role is centered on driving digital growth, optimizing user experiences, and delivering commercial impact through web and ecommerce channels for Pearson.
Data-Driven Strategy
He emphasizes using data-driven insights to maximize engagement and revenue across all digital media channels, a core part of his professional philosophy.

Media Appearances

Dan has no verified media appearances

Work History

5-2025
Head of Digital Web and Ecommerce at Pearson
10-2024
Head of Marketing Excellence and Operations at Pearson
7-2021 - 10-2024
Senior Marketing Manager: Core at Pearson
6-2020 - 7-2021
Senior Curriculum Manager: Science (secondment) at Pearson
6-2018 - 7-2021
Senior Marketing Manager at Pearson

Education

2004 - 2007
Marketing Management (BA) from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Banbury, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Web and Ecommerce at Pearson
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Dan

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Dan take some risk or not?

  • They probably won’t put a lot at risk.

You And Dan

Personality Compatibility


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