Daniel Forster

Visionary
DISC Type : Ds

Sr. Director, Business Intelligence at Saks Global

Dallas-Fort Worth Metroplex, United States

Overview

Daniel is an analytics and insights leader in the luxury retail sector, currently serving as Sr. Director of Business Intelligence at Saks Global. His expertise spans marketing, loyalty, finance, and digital experiences, honed through various leadership roles at Neiman Marcus Group. He holds both Masters and Bachelors degrees from UT Dallas.

He has a keen interest in marketing strategy, demonstrated by his fascination with how innovative manufacturers like Intel utilized marketing to connect directly with end-users. He remembers the "Intel Inside" campaign sticker 26 years after its launch.

Personality Overview

Goal-Oriented

Risk Tolerant

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Retail Analytics
His career is centered on leading business intelligence and analytics across all facets of luxury retail, from marketing and loyalty to in-store experiences.
Marketing Strategy
He analyzes classic, innovative campaigns like "Intel Inside" and previously served as Director of Marketing Analytics for Neiman Marcus Group.
Data Localization
He has explicitly stated that localization is a necessity for modern business and a critical component of customer engagement.

Media Appearances

Daniel has no verified media appearances

Work History

12-2024
Sr. Director, Business Intelligence at Saks Global
5-2024 - 12-2024
Sr. Director, Digital Analytics at Neiman Marcus Group
4-2022 - 5-2024
Director Marketing Analytics at Neiman Marcus Group
7-2021 - 4-2022
Senior Manager, Site Analytics at Neiman Marcus Group

Education

2016 - 2018
Master’s Degree from Naveen Jindal School of Management, UT Dallas
2013 - 2016
Bachelor's of Science from Naveen Jindal School of Management, UT Dallas

More Information

Social Presence :

Prographics :

Exp : 4 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Sr. Director, Business Intelligence at Saks Global
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Daniel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Daniel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Daniel

Personality Compatibility


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