Daniel Haberfield in

Daniel Haberfield

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Managing Director - global channel development at Knoops
📍 London, England, United Kingdom

Daniel Haberfield is the Managing Director for Global Channel Development at Knoops, leveraging two decades of FMCG experience. A Bournemouth University graduate, colleagues describe him as a passionate, strategic, and collaborative leader who excels at driving international growth for major brands like Starbucks.

He successfully scaled the Starbucks At-Home Coffee business from just 2 to 48 markets across the EMEA region.

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Experience
16 Years
Current Role
Managing Director - global channel development
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Daniel cares about

Global Brand Growth
His career has focused on scaling brands like Starbucks and now Knoops across international markets, particularly launching and growing business throughout the EMEA region.
FMCG Channel Strategy
He has deep expertise in developing commercial and marketing strategies for Fast-Moving Consumer Goods through complex route-to-market models and strategic partnerships.
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Career

Work history

11-2025
Managing Director - global channel development
Knoops
10-2021 - 5-2025
Director, channel business development EMEA
Starbucks
9-2018 - 10-2021
Senior Manager, channel business development EMEA - At Home Coffee
Starbucks
6-2015 - 9-2018
Manager, Channel Development EMEA (CPG)
Starbucks
4-2010 - 4-2013
International Sales Manager
Café Iguaçu
In the press

Media appearances

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Education
Mini MBA
MiniMBA
9-2003 - 7-2007
Bachelor's degree
Bournemouth University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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