Daniel Haberfield

Doer
DISC Type : ds

Managing Director - global channel development at Knoops

London, England, United Kingdom

Overview

Daniel Haberfield is the Managing Director for Global Channel Development at Knoops, leveraging two decades of FMCG experience. A Bournemouth University graduate, colleagues describe him as a passionate, strategic, and collaborative leader who excels at driving international growth for major brands like Starbucks.



He successfully scaled the Starbucks At-Home Coffee business from just 2 to 48 markets across the EMEA region.

Personality Overview

Strategic Planner

Long-term Focused

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Global Brand Growth
His career has focused on scaling brands like Starbucks and now Knoops across international markets, particularly launching and growing business throughout the EMEA region.
FMCG Channel Strategy
He has deep expertise in developing commercial and marketing strategies for Fast-Moving Consumer Goods through complex route-to-market models and strategic partnerships.
Strategic Partnerships
His success at Starbucks involved managing and expanding the business through major licensee partnerships with large corporations like Nestlé and Arla.

Media Appearances

Daniel has no verified media appearances

Work History

11-2025
Managing Director - global channel development at Knoops
10-2021 - 5-2025
Director, channel business development EMEA at Starbucks
9-2018 - 10-2021
Senior Manager, channel business development EMEA - At Home Coffee at Starbucks
6-2015 - 9-2018
Manager, Channel Development EMEA (CPG) at Starbucks
4-2010 - 4-2013
International Sales Manager at Café Iguaçu

Education

Mini MBA from MiniMBA
9-2003 - 7-2007
Bachelor's degree from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director - global channel development at Knoops
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Daniel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Daniel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Daniel

Personality Compatibility


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