Danielle Kroft

Evaluator
DISC Type : csd

Senior Director, Marketing at Premier Research

Raleigh, North Carolina, United States

Overview

Danielle has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Danielle has no verified topics they care about

Media Appearances

Danielle has no verified media appearances

Work History

1-2022
Senior Director, Marketing at Premier Research
10-2018 - 1-2022
Associate Director, Marketing and Communications at Health Decisions (acquired by Premier Research)
7-2016 - 10-2018
Senior Manager, Client Experience at dna Communications
10-2015 - 6-2016
Account Supervisor at Cohn & Wolfe
4-2013 - 10-2015
Senior Account Executive at dna Communications

Education

8-2007 - 5-2011
Communication from Marist University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : Senior Director, Marketing at Premier Research
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Danielle

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Danielle take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Danielle

Personality Compatibility


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