Danielle Tan in

Danielle Tan

Initiator · DISC type Di
Marketing Business Unit Lead - Planning, Pricing and Inventory Solutions at Centric Software
📍 London, England, United Kingdom

Danielle is a marketing leader with over 15 years of experience specializing in account-based marketing (ABM) and campaign management for tech companies. Described by colleagues as creative, passionate, and driven, she holds a Diploma in Professional Marketing and focuses on creating unique propositions that align with client objectives.

Outside of her marketing career, Danielle is a highly accomplished athlete. She is a Double World Champion, having represented her country in a competitive sport. This highlights her immense dedication and high-performance mindset, which she brings to all her endeavors.

Danielle is a Double World Champion, a significant personal achievement she celebrated in late 2025.

Read the full overview →
Experience
6 Years
Current Role
Marketing Business Unit Lead - Planning, Pricing and Inventory Solutions
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Danielle shows up

Impact-Oriented
Risk-Accepting
Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Danielle cares about

Account-Based Marketing
She has deep expertise in developing and executing 1: 1 ABM strategies, having owned these initiatives at previous companies like EDITED and Blue Yonder.
Retail Technology
Her current role at Centric Software and past experience at EDITED, an AI merchandising platform, place her at the center of technology solutions for brands and retailers.
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Career

Work history

2-2024
Marketing Business Unit Lead - Planning, Pricing and Inventory Solutions
Centric Software
5-2023 - 11-2023
Senior Marketing Manager - Campaigns
EDITED
10-2022 - 5-2023
Account Based Marketing Manager
EDITED
1-2022 - 10-2022
EMEA Account Based Marketing Manager
Blue Yonder
6-2021 - 12-2021
EMEA ABM and Campaign Marketing Manager
Wunderman Thompson
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2010
BA Hons in Marketing
University of Lincoln
2014 - 2015
Chartered Institute of Marketing - Diploma in Professional Marketing
Oxford College of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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