Danielle Tan

Initiator
DISC Type : Di

Marketing Business Unit Lead - Planning, Pricing and Inventory Solutions at Centric Software

London, England, United Kingdom

Overview

Danielle is a marketing leader with over 15 years of experience specializing in account-based marketing (ABM) and campaign management for tech companies. Described by colleagues as creative, passionate, and driven, she holds a Diploma in Professional Marketing and focuses on creating unique propositions that align with client objectives.

Outside of her marketing career, Danielle is a highly accomplished athlete. She is a Double World Champion, having represented her country in a competitive sport. This highlights her immense dedication and high-performance mindset, which she brings to all her endeavors.

Danielle is a Double World Champion, a significant personal achievement she celebrated in late 2025.

Personality Overview

Impact-Oriented

Risk-Accepting

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Account-Based Marketing
She has deep expertise in developing and executing 1: 1 ABM strategies, having owned these initiatives at previous companies like EDITED and Blue Yonder.
Retail Technology
Her current role at Centric Software and past experience at EDITED, an AI merchandising platform, place her at the center of technology solutions for brands and retailers.
Genuine Conversations
Her personal mission is to move beyond traditional marketing to generate natural and genuine conversations that fulfill the real needs of clients and prospects.

Media Appearances

Danielle has no verified media appearances

Work History

2-2024
Marketing Business Unit Lead - Planning, Pricing and Inventory Solutions at Centric Software
5-2023 - 11-2023
Senior Marketing Manager - Campaigns at EDITED
10-2022 - 5-2023
Account Based Marketing Manager at EDITED
1-2022 - 10-2022
EMEA Account Based Marketing Manager at Blue Yonder
6-2021 - 12-2021
EMEA ABM and Campaign Marketing Manager at Wunderman Thompson

Education

2007 - 2010
BA Hons in Marketing from University of Lincoln
2014 - 2015
Chartered Institute of Marketing - Diploma in Professional Marketing from Oxford College of Marketing

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Marketing Business Unit Lead - Planning, Pricing and Inventory Solutions at Centric Software
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Danielle

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Danielle take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Danielle

Personality Compatibility


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