Danielle Tan in

Danielle Tan

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Marketing Business Unit Lead - Planning, Pricing and Inventory Solutions at Centric Software
📍 London, England, United Kingdom

Danielle is a marketing leader with over 15 years of experience specializing in account-based marketing (ABM) and campaign management for tech companies. Described by colleagues as creative, passionate, and driven, she holds a Diploma in Professional Marketing and focuses on creating unique propositions that align with client objectives.

Outside of her marketing career, Danielle is a highly accomplished athlete. She is a Double World Champion, having represented her country in a competitive sport. This highlights her immense dedication and high-performance mindset, which she brings to all her endeavors.

Danielle is a Double World Champion, a significant personal achievement she celebrated in late 2025.

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Experience
6 Years
Current Role
Marketing Business Unit Lead - Planning, Pricing and Inventory Solutions
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Danielle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Danielle cares about

Account-Based Marketing
She has deep expertise in developing and executing 1: 1 ABM strategies, having owned these initiatives at previous companies like EDITED and Blue Yonder.
Retail Technology
Her current role at Centric Software and past experience at EDITED, an AI merchandising platform, place her at the center of technology solutions for brands and retailers.
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Career

Work history

2-2024
Marketing Business Unit Lead - Planning, Pricing and Inventory Solutions
Centric Software
5-2023 - 11-2023
Senior Marketing Manager - Campaigns
EDITED
10-2022 - 5-2023
Account Based Marketing Manager
EDITED
1-2022 - 10-2022
EMEA Account Based Marketing Manager
Blue Yonder
6-2021 - 12-2021
EMEA ABM and Campaign Marketing Manager
Wunderman Thompson
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2010
BA Hons in Marketing
University of Lincoln
2014 - 2015
Chartered Institute of Marketing - Diploma in Professional Marketing
Oxford College of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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