Danny Siew

Inspirer
DISC Type : id

Senior Director, APAC Technical Services at Trend Micro

Greater Melbourne Area, Australia

Overview

Danny Siew is a senior director at Trend Micro, leading APAC Technical Services with over 20 years of experience in IT, cybersecurity, and cloud strategy. A La Trobe University graduate, he excels at transforming business operations. Colleagues describe him as a "consummate professional" and a "strategic thinker".

He co-authored a technical publication on integrating satellite-switched digital transmission systems with terrestrial communication networks.

Personality Overview

Charming & Persuasive

Generous

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

APAC Business Leadership
Leads technical services across ANZ, SEA, India, the Middle East, and Africa, and previously grew Trend Micro's CAGR in APAC over nine years.
Cybersecurity & Cloud
His career is focused on leadership in cybersecurity and cloud strategy, with strong credentials in pre-sales, technology, and risk management.
Operational Turnarounds
Adept at turning troubled operations into growth engines, highlighted by increasing a previous company's revenue by 100% in his second year.

Media Appearances

Danny has no verified media appearances

Work History

10-2007
Senior Director, APAC Technical Services at Trend Micro
6-2005 - 10-2007
Business Development Director at PannaAge Technology
8-2003 - 5-2005
Senior Business Development Manager at B-Global
2-1999 - 8-2003
APAC Tech Support Director at Dell
9-1995 - 12-1998
Systems Manager at HHITS

Education

1981 - 1984
Bachelor of Science - BS from La Trobe University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Melbourne Area, Australia Job Level : Senior Designation : Senior Director, APAC Technical Services at Trend Micro
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Insights For Selling To Danny

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danny is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Danny

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Danny move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Danny take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Danny

Personality Compatibility


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