David Caradonna

Captain
DISC Type : DS

VP Sales Enablement / Value Acceleration at Aisera

San Diego, California, United States

Overview

David is a seasoned executive specializing in Go-to-Market (GTM) strategies and value selling, currently serving as the VP of Sales Enablement & Value Acceleration at Aisera. His career includes leadership roles at Devo and Splunk, where he led global teams and significantly impacted enterprise sales motions. People who have worked with him describe him as innovative, an incredible mentor, and a trusted advisor.

Drawing from a background that includes a degree from Lionel-Groulx, David has built a reputation for revolutionizing how GTM organizations operate. He focuses on embedding value engineering into the sales process to help close deals faster and more effectively, demonstrating a passion for building scalable and successful teams.

He is adept at communicating on a peer level with C-level executives at Fortune 500 companies, quickly gaining credibility and shaping value quantification.

Personality Overview

Long-Term Thinker

Decisive But Calm

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Value Selling
A core theme in his entire career, from VP of Value Engineering to his current role focusing on Value Acceleration. He helps teams quantify and communicate value to close deals.
GTM Strategy
His expertise involves partnering with marketing leadership to solidify Go-to-Market value messages and drive top-down pipeline generation, as seen in his role at Devo.
Agentic AI
He recently posted about his excitement for "agentic AI" and its ability to deliver "game-changing business outcomes, " indicating a strong current professional interest.

Media Appearances

David has no verified media appearances

Work History

5-2024
VP Sales Enablement / Value Acceleration at Aisera
3-2023 - 3-2024
Value Selling Advisory / Fractional Services at Self-employed
3-2022 - 3-2023
VP Value Engineering and Sales Enablement at Devo
6-2019 - 3-2022
AVP, Value Engineering at Splunk
7-2015 - 6-2019
Senior Director, Global Business Value Consulting at Splunk

Education

1982 - 1986
Bachelor's degree from Lionel-Groulx

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Diego, California, United States Job Level : Senior Designation : VP Sales Enablement / Value Acceleration at Aisera
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from David

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can David take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And David

Personality Compatibility


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