David Clauson

Inspirer
DISC Type : id

Director Digital Strategy at Evergy

Wichita, Kansas, United States

Overview

David is the Director of Digital Strategy at Evergy, focused on enhancing customer experiences through analytics and technology. His background includes marketing leadership at Westar Energy and CitiMortgage. Colleagues describe him as a thoughtful, direct, and compassionate leader with a clear-eyed approach to branding. He holds an MBA from The University of Kansas.

David successfully launched a global branding strategy at GE, working across multiple countries and divisions to build trust and manage complex projects.

Personality Overview

Decisive

Fast Adopter

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Customer Experience
His career focus is on improving customer experiences by combining analytics, technology, and questioning the status quo.
Digital Strategy
As Director of Digital Strategy, he leads digital project management, user interface design, and go-to-market strategies for Evergy.
Strategic Branding
He has extensive experience repositioning brands and developing brand strategy for companies like CitiMortgage and Westar Energy.

Media Appearances

David has no verified media appearances

Work History

6-2022
Director Digital Strategy at Evergy
6-2018 - 6-2022
Director Customer Experience at Evergy
12-2014 - 6-2018
Director Digital Media/Marketing Communications at Westar Energy
5-2006 - 11-2014
2nd Vice President, Marketing Communications at Security Benefit Corporation
6-2005 - 5-2006
Vice President Marketing at CitiMortgage

Education

9-1980 - 1-1986
BA from The University of Texas at Austin
9-1999 - 12-2001
MBA from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 23 Location : Wichita, Kansas, United States Job Level : Mid-senior Designation : Director Digital Strategy at Evergy
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from David

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can David take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And David

Personality Compatibility


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