David Cockram

Observer
DISC Type : ci

Group Transformation Director at McBride

County Clare, Ireland, United Kingdom

Overview

A senior global manager with over 30 years of experience leading complex business transformation programmes across various industries. He provides strong governance from ideation through implementation and manages key strategic supplier relationships. He attended Bournemouth Grammar School.

He is involved in philanthropic efforts, including participating in endurance challenges to raise funds for childrens hospices in the Dorset and Wiltshire area.

He was notably candid about an ERP programme he was running coming to an unexpected end, wishing the company well while seeking new opportunities.

Personality Overview

Curious

Assertive

Value Driven

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Business Transformation
His career of over three decades is dedicated to delivering and overseeing large, complex business transformation programmes for global organizations like McBride and Imperial Brands.
Charity Fundraising
Actively raises money for Julia's House, a children's hospice, by participating in demanding events like the Jurassic Coast Challenge.
Programme Governance
Emphasizes providing strong governance and applying best practice methodologies throughout the entire project lifecycle, from initial concept to final implementation.

Media Appearances

David has no verified media appearances

Work History

3-2025
Group Transformation Director at McBride
2-2022 - 3-2025
Business Transformation Programme Manager at Imperial Brands PLC
12-2019 - 2-2022
Business Transformation Programme Manager at VolkerWessels
5-2019 - 9-2019
Business Transformation Programme Director at Anord Mardix
1-2018 - 5-2019
Head of IT at IMI Hydronic Engineering

Education

9-1982 - 7-1989
Education details unavailable from Bournemouth Grammar School

More Information

Social Presence :

Prographics :

Exp : 36 Location : County Clare, Ireland, United Kingdom Job Level : Mid-senior Designation : Group Transformation Director at McBride
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to analyze well and then make their decisions.
  • Can David take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And David

Personality Compatibility


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