David Dorman in

David Dorman

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VP Marketing / Growth at Modal
📍 New York, New York, United States

David Dorman is the VP of Marketing and Growth at Modal, specializing in self-serve and product-led growth for developer-focused companies. He has a track record of leading marketing at firms like Grafana Labs and DigitalOcean. He holds a Bachelor of Science from the University of Marylands Robert H. Smith School of Business.

He is an expert in scaling self-serve go-to-market motions within modern SaaS companies.

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Experience
16 Years
Current Role
VP Marketing / Growth
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics David cares about

Product-Led Growth
He frequently speaks on podcasts about using product-led growth (PLG) as a primary marketing strategy for developer-focused companies.
Self-Serve GTM
Previously VP of Self-Service at Grafana Labs, he has deep expertise in building and scaling self-serve, bottom-up adoption models.
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Career

Work history

11-2025
VP Marketing / Growth
Modal
11-2021 - 11-2025
VP, Self-Service
Grafana Labs
4-2020 - 11-2021
Head of Self-Service
Grafana Labs
9-2016 - 4-2020
Director of Growth Marketing
DigitalOcean
9-2015 - 9-2016
Director of Product Marketing
DigitalOcean
In the press

Media appearances

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Education
2004 - 2008
Bachelor of Science (BS)
University of Maryland - Robert H. Smith School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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