David Frick

Enthusiast
DISC Type : i

VP of Retail Technology at SEPHORA

San Francisco Bay Area, United States

Overview

David Frick is the VP of Retail Technology at Sephora, where he leads teams to transform in-store experiences with over 25 years in tech. A graduate of UC Berkeleys Engineering Leadership program, he focuses on building human-centered, unified commerce solutions. People he has worked with describe him as a consummate professional, curious, and a clear communicator.

He believes great retail technology should feel intuitive and empowering, bringing people together in ways that are delightful rather than interruptive.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Retail Technology
Leads the transformation of Sephora's in-store experiences by building seamless, human-centered technology to enhance what makes the stores "magical. "
Engineering Leadership
Passionate about building high-performing, collaborative engineering teams and has a stated goal of growing engineers into leadership roles.
Client Experience
Focused on delivering exceptional user experiences on the web and in native mobile applications for Sephora's clients.

Media Appearances

David has no verified media appearances

Work History

5-2025
VP of Retail Technology at SEPHORA
5-2022 - 5-2025
Sr. Director of Engineering, Digital Client Experience at SEPHORA
3-2021 - 5-2022
Sr. Director, Web Front-End Engineering at SEPHORA
12-2017 - 8-2018
Sr. Engineering Manager at Blackhawk Network
9-2016 - 9-2017
Manager of Front End Engineering and IOS development at Ticketfly

Education

8-2021 - 12-2021
Engineering Leadership Professional Program (ELPP) from UC Berkeley College of Engineering
1997 - 1999
Bachelor of Arts from University of Silicon Valley

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP of Retail Technology at SEPHORA
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from David

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can David take some risk or not?

  • They can take some low-probability risks if needed.

You And David

Personality Compatibility


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