David Frick in

David Frick

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VP of Retail Technology at SEPHORA
📍 San Francisco Bay Area, United States

David Frick is the VP of Retail Technology at Sephora, where he leads teams to transform in-store experiences with over 25 years in tech. A graduate of UC Berkeleys Engineering Leadership program, he focuses on building human-centered, unified commerce solutions. People he has worked with describe him as a consummate professional, curious, and a clear communicator.

He believes great retail technology should feel intuitive and empowering, bringing people together in ways that are delightful rather than interruptive.

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Experience
14 Years
Current Role
VP of Retail Technology
Job Level
Senior
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics David cares about

Retail Technology
Leads the transformation of Sephora's in-store experiences by building seamless, human-centered technology to enhance what makes the stores "magical. "
Engineering Leadership
Passionate about building high-performing, collaborative engineering teams and has a stated goal of growing engineers into leadership roles.
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Career

Work history

5-2025
VP of Retail Technology
SEPHORA
5-2022 - 5-2025
Sr. Director of Engineering, Digital Client Experience
SEPHORA
3-2021 - 5-2022
Sr. Director, Web Front-End Engineering
SEPHORA
12-2017 - 8-2018
Sr. Engineering Manager
Blackhawk Network
9-2016 - 9-2017
Manager of Front End Engineering and IOS development
Ticketfly
In the press

Media appearances

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Education
8-2021 - 12-2021
Engineering Leadership Professional Program (ELPP)
UC Berkeley College of Engineering
1997 - 1999
Bachelor of Arts
University of Silicon Valley
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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