David Johnston

Enthusiast
DISC Type : i

Senior Director of Finance at Zeta Global

Raleigh, North Carolina, United States

Overview

David is a corporate finance professional with 19 years of experience at multi-billion dollar global companies. Holding an MBA from East Carolina University, he specializes in leveraging financial data to drive impactful business insights and has held senior roles across diverse industries.

His career notably spans varied sectors including marketing tech at Zeta Global, fintech at Jack Henry, agricultural solutions at ADAMA, and live entertainment at Live Nation.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Driving Financial Insight
His professional headline emphasizes his focus on leveraging financial data to provide actionable insights that guide business decisions.
Global Finance Operations
With nearly two decades of experience in multi-billion dollar global companies, he has a deep background in managing complex international financial operations.
Enterprise Financial Systems
His interest in major enterprise software providers like Oracle and Microsoft suggests a focus on the technology and systems that underpin corporate finance.

Media Appearances

David has no verified media appearances

Work History

10-2025
Senior Director of Finance at Zeta Global
3-2022 - 10-2025
Director of Finance at Zeta Global
8-2020 - 3-2022
Senior Financial Accounting Leader at Jack Henry & Associates
2-2015 - 8-2020
Senior Finance Manager at ADAMA Agricultural Solutions Ltd
10-2011 - 1-2015
Senior Accounting Manager at Live Nation Entertainment

Education

Master of Business Administration - MBA from East Carolina University
2000 - 2003
B.S. from North Carolina State University - College of Management

More Information

Social Presence :

Prographics :

Exp : 15 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : Senior Director of Finance at Zeta Global
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from David

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can David take some risk or not?

  • They can take some low-probability risks if needed.

You And David

Personality Compatibility


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