David Lindberg

Enthusiast
DISC Type : i

CEO, HSBC UK at HSBC

United Kingdom

Overview

David is a seasoned international banking executive, now CEO of HSBC UK. With extensive experience leading retail banking for major institutions like NatWest and Westpac, he has a track record of driving digital transformation for millions of customers. He earned his Honours Bachelor of Arts at Western University in Canada.

As a Canadian national with a career spanning Australia and the UK, David has a global perspective. He is a vocal advocate for gender equality in financial services, having acted as a gender sponsor for NatWest and supported industry-wide initiatives to promote female leadership.

He delivered a TEDx talk on the future of a cashless society, showcasing a long-held interest in how technology is fundamentally changing money.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

AI in Banking
Championed the recent launch of a generative AI-powered digital assistant at NatWest to create more personalized and 'human' customer support.
Digital Transformation
A core focus of his career, from launching Apple Pay at Westpac to his stated goal of having helped transform NatWest into a "digital led bank".
Gender Equality
Actively supports gender equality in financial services, serving as a gender sponsor at NatWest and endorsing blueprints to advance women into senior leadership roles.

Media Appearances

David Lindberg to leave NatWest Group in 2025. Featured in NatWest Group Press Release

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NatWest Group appoints David Lindberg as new CEO of Retail Banking. Featured in Scottish Financial News

See Now

Work History

12-2025
CEO, HSBC UK at HSBC
9-2020 - 12-2025
CEO, Retail Banking, Chairman Natwest Boxed Ltd. at NatWest Group
4-2019 - 9-2020
Chief Executive, Consumer Division, CEO Insurance Businesses at Westpac
6-2015 - 4-2019
Chief Executive, Commercial and Business Bank at Westpac
1-2013 - 6-2015
Chief Product and Digital Officer at Westpac

Education

Honours Bachelor of Arts from Western University

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Leadership Designation : CEO, HSBC UK at HSBC
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from David

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can David take some risk or not?

  • If it seems really necessary, they can take small risks.

You And David

Personality Compatibility


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