David Lyons

Critic
DISC Type : C

Senior Solutions Engineer at Sigma

Ashburn, Virginia, United States

Overview

David Lyons is a Senior Solutions Engineer at Sigma with over 25 years of experience in software sales and Business Intelligence. He possesses deep expertise in the entire BI lifecycle, from data warehousing to predictive analysis, and is a graduate of Virginia Tech.

He has a consistent track record of mentoring cross-organizational teams to develop deal-winning prototypes and deliver dynamic product demonstrations.

Personality Overview

Precise

Negotiator

Critic

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Practical AI Use
His recent activity focuses on turning AI models into usable business applications and showcasing practical, hands-on use cases for AI.
Business Intelligence
Has a career spanning over two decades centered on the BI lifecycle, including data warehousing, ad hoc analysis, and predictive analytics.
Hands-on Learning
Promotes the value of hands-on learning for developing skills in data modeling, building AI applications, and creating visualizations.

Media Appearances

David has no verified media appearances

Work History

6-2025
Senior Solutions Engineer at Sigma
5-2024 - 6-2025
Senior Solutions Engineer at Tellius
2-2020 - 5-2024
Sales Engineer at ThoughtSpot
1-2014 - 1-2020
Principal Presales Solution Architect at Qlik
6-2000 - 1-2014
Principal Solution Consultant at Oracle

Education

8-1988 - 12-1992
Bachelor of Science - BS from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 28 Location : Ashburn, Virginia, United States Job Level : Mid-senior Designation : Senior Solutions Engineer at Sigma
URL has been copied!

Insights For Selling To David

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from David

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can David take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And David

Personality Compatibility


Other Sigma Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.