David Roddy

Doer
DISC Type : ds

Senior GTM Engineer at Peakora

Stamford, England, United Kingdom

Overview

David is a Senior GTM Engineer who specializes in designing and engineering go-to-market systems and strategies for startups. Colleagues and clients describe him as genuine, proactive, and dedicated. He holds a Bachelors Degree from the University of Lancashire and is an expert in leveraging HubSpot for growth.

Outside of his tech and sales consulting, David is deeply passionate about animal welfare. He actively volunteers and has channeled his professional skills to support non-profits, demonstrating a strong commitment to making a difference for causes he believes in. He is also a fan of the Philadelphia Eagles.

He recently served as the Interim CEO for Dogs 4 Rescue, a leading kennel-free animal rescue organization in the UK.

Personality Overview

Deliberate Doer

Risk-Accepting

Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

GTM Engineering
His core expertise is engineering Go-to-Market systems. He focuses on creating strategies and implementing tools to drive growth for startups and scale-ups.
Animal Welfare
A profound personal passion, evidenced by his volunteer work and his recent role as Interim CEO for Dogs 4 Rescue, a kennel-free rescue organization.
HubSpot Strategy
He views the CRM as the heart of customer experience and a co-pilot for sales and marketing, with extensive experience in consulting and implementation.

Media Appearances

David has no verified media appearances

Work History

1-2026
Senior GTM Engineer at Peakora
7-2024
Strategic Advisor at Ronin Search
5-2024 - 7-2024
Interim CEO at Dogs 4 Rescue
11-2023 - 4-2024
Senior CRM Consultant at Fuelius
5-2022 - 11-2023
Head Of Business Development & Partnerships at Haystack

Education

2011 - 2014
Bachelor's Degree from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 13 Location : Stamford, England, United Kingdom Job Level : Middle Designation : Senior GTM Engineer at Peakora
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from David

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can David take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And David

Personality Compatibility


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