David Rodrigues in

David Rodrigues

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Data Governance & Data Management for Brazil at Philip Morris International
📍 São Paulo, São Paulo, Brazil

David Rodrigues leads Data Governance for Philip Morris International in Brazil, managing data as a strategic asset. His career progressed from market research to data science and analytics transformation for Latin America & Canada. He holds a Masters in Economics from the University of São Paulo and is a published author for CIO Review.

He is described by colleagues as insightful, committed, a strong team builder, and a professional with a very creative and business-oriented approach.

David successfully used Python and machine learning in previous roles to significantly boost market share through predictive modeling.

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Experience
25 Years
Current Role
Data Governance & Data Management for Brazil
Location
São Paulo, São Paulo, Brazil
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Priorities

Topics David cares about

Data Governance
Currently leading the implementation of Data Governance in Brazil, focusing on data ownership, standardizing KPIs, and continuous quality improvement. He believes it is the 'next big thing'.
Business-Focused AI
Authored articles on generating concrete ROI from AI, stressing that business problems and priorities must come before technological solutions to drive real impact.
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Career

Work history

10-2025
Data Governance & Data Management for Brazil
Philip Morris International
1-2023 - 12-2025
Head of Data Analytics for Latin America & Canada
Philip Morris International
3-2018 - 1-2023
Head of Consumer Insights & Analytics for Latin America
Philip Morris International
1-2016 - 5-2018
Consumer Insights Manager Brazil
Philip Morris International
10-2013 - 1-2016
Market Research Manager
Danone
In the press

Media appearances

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Education
Master’s Degree
School of Economics, Business and Accounting at the University of São Paulo
Bachelor in Economics focused on econometrics and statistics.
School of Economics, Business and Accounting at the University of São Paulo
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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