David Rodrigues

Sharpshooter
DISC Type : CD

Data Governance & Data Management for Brazil at Philip Morris International

São Paulo, São Paulo, Brazil

Overview

David Rodrigues leads Data Governance for Philip Morris International in Brazil, managing data as a strategic asset. His career progressed from market research to data science and analytics transformation for Latin America & Canada. He holds a Masters in Economics from the University of São Paulo and is a published author for CIO Review.

He is described by colleagues as insightful, committed, a strong team builder, and a professional with a very creative and business-oriented approach.

David successfully used Python and machine learning in previous roles to significantly boost market share through predictive modeling.

Personality Overview

Thorough Evaluator

Precise But Practical

Fast But Analytical

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They are not focused on building rapport and relationships.

Topics They Care About

Data Governance
Currently leading the implementation of Data Governance in Brazil, focusing on data ownership, standardizing KPIs, and continuous quality improvement. He believes it is the 'next big thing'.
Business-Focused AI
Authored articles on generating concrete ROI from AI, stressing that business problems and priorities must come before technological solutions to drive real impact.
Data-Driven Growth
Previously used Python, machine learning, and A/B testing to predict customer NPS and guide pricing strategy, contributing directly to successful business results and market share growth.

Media Appearances

David has no verified media appearances

Work History

10-2025
Data Governance & Data Management for Brazil at Philip Morris International
1-2023 - 12-2025
Head of Data Analytics for Latin America & Canada at Philip Morris International
3-2018 - 1-2023
Head of Consumer Insights & Analytics for Latin America at Philip Morris International
1-2016 - 5-2018
Consumer Insights Manager Brazil at Philip Morris International
10-2013 - 1-2016
Market Research Manager at Danone

Education

Master’s Degree from School of Economics, Business and Accounting at the University of São Paulo
Bachelor in Economics focused on econometrics and statistics. from School of Economics, Business and Accounting at the University of São Paulo

More Information

Social Presence :

Prographics :

Exp : 25 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Data Governance & Data Management for Brazil at Philip Morris International
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take decisions very fast if you manage to convince them.
  • Can David take some risk or not?

  • The risks don’t matter much to them.

You And David

Personality Compatibility


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