David Wiedeman

Pioneer
DISC Type : IDS

Vice President of Commercial Sales, Udemy Business at Udemy

San Francisco, California, United States

Overview

David Wiedeman is the Vice President of Sales at ezCater, where he leads the Sales, Operations, and Partnerships teams. A UCLA graduate, his career includes helping grow Udemys B2B business from \$5M to over \$500M. Colleagues consistently describe him as super-focused, fearless, ambitious, and compassionate.

Davids core passion is people, a value he applies both at work and at home. As a husband and father of two girls, his family is his primary motivation and his "why. " He is driven by a desire to help others improve, whether its his clients, his team members, or his family.

He began his career with nearly a decade in talent acquisition before successfully transitioning into sales leadership.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

B2B Sales Growth
He was an integral part of the leadership team that scaled Udemy's B2B business from \$5M to over \$500M in revenue.
People Development
He states his professional focus is helping his team members become better sales professionals, a quality consistently praised in his recommendations.
Career Transitions
He successfully transitioned from a nearly decade-long career in talent acquisition to sales leadership, a unique path he sometimes discusses on podcasts.

Media Appearances

David has no verified media appearances

Work History

9-2020
Vice President of Commercial Sales, Udemy Business at Udemy
8-2019 - 9-2020
Sr. Director of Commercial Sales, Udemy for Business at Udemy
6-2017 - 8-2019
Director of Commercial Sales, Udemy For Business at Udemy
5-2020
Member at Revenue Collective
4-2016 - 6-2017
Regional Sales Manager-Sales Solutions at LinkedIn

Education

2002 - 2006
BA from UCLA
1998 - 2002
Education details unavailable from California High School

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President of Commercial Sales, Udemy Business at Udemy
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from David

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are generally fast movers and can take quick decisions
  • Can David take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And David

Personality Compatibility


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