Dawn Hudson in

Dawn Hudson

Enthusiast · DISC type i
Executive Vice President at National Football League (NFL)
📍 Detroit Metropolitan Area, United States

Dawn Hudson is a growth-focused executive with extensive experience in marketing and branding, highlighted by her roles as former CMO of the NFL and CEO of Pepsi-Cola North America. She now serves on the boards of NVIDIA and Interpublic Group, focusing on public speaking and consulting. She holds a BA from Dartmouth College.

Outside of her corporate roles, she has a keen interest in leadership development, often sharing inspirational material for the next generation of leaders. During her time at Dartmouth College, she was a member of the gymnastics team, showcasing a background in competitive sports beyond her professional involvement.

As CMO of the NFL, she was responsible for navigating the brand through significant public challenges, including "Deflategate" and the player kneeling controversy.

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Experience
21 Years
Current Role
Executive Vice President
Job Level
Leadership
Location
Detroit Metropolitan Area, United States
Personality Overview

How Dawn shows up

Non-Confrontational
Story Driven
Optimistic

Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Priorities

Topics Dawn cares about

Brand Power
A core topic of her public speeches, focusing on how brands must evolve with technology and social media to meet consumer demands.
Corporate Governance
Serves on the Audit, Compensation, and Governance committees for public companies like NVIDIA and Interpublic Group, indicating deep involvement in corporate oversight.
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Career

Work history

10-2014
Executive Vice President
National Football League (NFL)
1-2013
Consultant and Board Director
NVIDIA
8-2011
Board Director
Interpublic Group (IPG)
3-2009 - 9-2014
Vice-Chairman
The Parthenon Group
2009 - 2010
Chairman of the Board
Ladies Professional Golf Association (LPGA)
In the press

Media appearances

NVIDIA Appoints Former PepsiCo Exec Dawn Hudson to Its Board of Directors. Featured in NVIDIA News
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Dawn Hudson – Board of Directors Profile. Featured in NVIDIA
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Education
1975 - 1979
BA
Dartmouth College
1975 - 1979
Bachelor's degree
Dartmouth College
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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