Dawn Hudson

Enthusiast
DISC Type : i

Executive Vice President at National Football League (NFL)

Detroit Metropolitan Area, United States

Overview

Dawn Hudson is a growth-focused executive with extensive experience in marketing and branding, highlighted by her roles as former CMO of the NFL and CEO of Pepsi-Cola North America. She now serves on the boards of NVIDIA and Interpublic Group, focusing on public speaking and consulting. She holds a BA from Dartmouth College.

Outside of her corporate roles, she has a keen interest in leadership development, often sharing inspirational material for the next generation of leaders. During her time at Dartmouth College, she was a member of the gymnastics team, showcasing a background in competitive sports beyond her professional involvement.

As CMO of the NFL, she was responsible for navigating the brand through significant public challenges, including "Deflategate" and the player kneeling controversy.

Personality Overview

Non-Confrontational

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Brand Power
A core topic of her public speeches, focusing on how brands must evolve with technology and social media to meet consumer demands.
Corporate Governance
Serves on the Audit, Compensation, and Governance committees for public companies like NVIDIA and Interpublic Group, indicating deep involvement in corporate oversight.
Growth Strategies
Identifies as a "Growth Champion" and consults with companies on identifying and capitalizing on growth opportunities.

Media Appearances

NVIDIA Appoints Former PepsiCo Exec Dawn Hudson to Its Board of Directors. Featured in NVIDIA News

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Dawn Hudson – Board of Directors Profile. Featured in NVIDIA

See Now

Work History

10-2014
Executive Vice President at National Football League (NFL)
1-2013
Consultant and Board Director at NVIDIA
8-2011
Board Director at Interpublic Group (IPG)
3-2009 - 9-2014
Vice-Chairman at The Parthenon Group
2009 - 2010
Chairman of the Board at Ladies Professional Golf Association (LPGA)

Education

1975 - 1979
BA from Dartmouth College
1975 - 1979
Bachelor's degree from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Detroit Metropolitan Area, United States Job Level : Leadership Designation : Executive Vice President at National Football League (NFL)
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Dawn

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Dawn take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Dawn

Personality Compatibility


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