Dawn Reid

Enthusiast
DISC Type : i

Head of Retail Media at John Lewis Partnership

London, England, United Kingdom

Overview

Dawn has no verified overview

Personality Overview

Consensus Focused

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Dawn has no verified topics they care about

Media Appearances

Dawn has no verified media appearances

Work History

12-2025
Head of Retail Media at John Lewis Partnership
9-2022 - 12-2025
VP Advertising Partnerships at Cardlytics
1-2022 - 9-2022
Brand Proposition Manager at John Lewis & Partners
7-2020 - 9-2021
Commercial Account Director at SG Digital (Division of Scientific Games Corporation)
7-2018 - 7-2020
Media Director Tesco at dunnhumby

Education

Dawn has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Retail Media at John Lewis Partnership
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Dawn

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Dawn take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Dawn

Personality Compatibility


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