Deidre Donaldson Meyer

Enigma
DISC Type : dci

EVP, Chief Digital & Information Officer at SGI

Lumsden, Saskatchewan, Canada

Overview

Deidre Donaldson Meyer is the EVP, Chief Digital & Information Officer at SGI, where she leads IT, data office functions, and modernization. With over 25 years of experience in the public and private sectors, she previously served as CEO of Vivvo, a software startup she led until its sale in late 2020.

Outside of work, she is an active community supporter, encouraging help for organizations like the YWCA. Deidre and her husband enjoy a variety of outdoor activities, including travelling, snowshoeing, e-biking, boating, camping, and gardening.

She was a Sessional Instructor for the Executive MBA program at the University of Regina, teaching graduate-level Change Management.

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Digital Transformation
Her experience includes expanding a digital transformation company as its CEO and now leading digital and information services for a large corporation.
IT Modernization
Her current role at SGI is focused on modernizing the company's systems, processes, governance, and operating models to enhance user experience.
Change Management
She has practical experience leading organizational change and taught the subject at the University of Regina's Executive MBA program.

Media Appearances

Deidre has no verified media appearances

Work History

7-2025
EVP, Chief Digital & Information Officer at SGI
9-2021 - 6-2025
VP, CTO at SGI
4-2021 - 9-2021
Consultant at Solvera Solutions
1-2021 - 4-2021
Sessional Instructor - Kenneth Levene Graduate School of Business at University of Regina
11-2019 - 2-2021
CEO at Vivvo

Education

2009 - 2011
MBA from University of Regina
B.Admin. from University of Regina

More Information

Social Presence :

Prographics :

Exp : 13 Location : Lumsden, Saskatchewan, Canada Job Level : Leadership Designation : EVP, Chief Digital & Information Officer at SGI
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Insights For Selling To Deidre

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deidre is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Deidre

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Deidre move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Deidre take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Deidre

Personality Compatibility


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