Derek Ash

Enthusiast
DISC Type : i

Strategic Initiatives Lead at American Electric Power

Powell, Ohio, United States

Overview

Derek Ash is a Strategic Initiatives Lead at American Electric Power, specializing in data analytics and business intelligence. He leverages platforms like Power BI to develop metric visualizations and drive cost-reduction strategies. He holds an MBA from Otterbein University and has experience managing large-scale operational and financial projects.

Derek contributes to his community by volunteering for local events. He was part of the American Electric Power volunteer team that supported the inaugural COSI Science Festival in central Ohio, helping to engage the community around science and technology.

He led a data-driven initiative to rightsize AEPs fleet of over 8, 000 vehicles, identifying underutilized assets to improve efficiency and reduce costs.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Fleet Optimization
Quoted in articles discussing the use of business intelligence platforms to analyze vehicle usage and implement cost-saving strategies for AEP's large fleet.
Data Analytics & BI
His role involves developing dashboards and scorecards using platforms like Power BI and Cognos to provide insights for an 800-person operations team.
Operational Efficiency
His background includes managing cross-functional initiatives such as departmental budgeting, bank conversions, buy-outs, and technology upgrades to improve operations.

Media Appearances

Derek has no verified media appearances

Work History

1-2018
Strategic Initiatives Lead at American Electric Power
Business Analyst at American Electric Power
1-2004 - 1-2007
Section Manager, Retail Distribution at HUNTINGTON BANK

Education

2002 - 2005
MBA from Otterbein University
Bachelor of Science from Franklin University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Powell, Ohio, United States Job Level : Middle Designation : Strategic Initiatives Lead at American Electric Power
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Derek

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Derek move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Derek take some risk or not?

  • They can take some low-probability risks if needed.

You And Derek

Personality Compatibility


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