Katherine Moriame

Wildcard
DISC Type : isc

Director of Strategy and Performance, Business & Wholesale at EDF (UK)

St Albans, England, United Kingdom

Overview

Katherine is a delivery-focused leader with a long tenure at EDF, having joined in 2010. As Director of Strategy and Performance, she leverages her background in finance, including a CIMA qualification and a BSc from the University of Bristol, to drive commercial strategy and support business solutions.

Outside of her demanding role, Katherine values work-life flexibility. She and her husband have been renovating a house in the South of France, a project significant enough for her to take a six-month sabbatical to focus on making it liveable.

Katherine is a member of some of EDFs Employee Networks and finds value in understanding the lived experiences of others.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Net Zero Initiatives
Her team focuses on helping Britain achieve Net Zero by developing products for generators and zero-carbon energy users.
Commercial Strategy
Her career progression from finance to Head of Commercial and now Director of Strategy reflects a deep focus on strategic business growth.
Career Development
She has stayed with EDF since 2010 due to varied roles and opportunities for development, changing jobs every couple of years to keep things exciting.

Media Appearances

Katherine has no verified media appearances

Work History

5-2024
Director of Strategy and Performance, Business & Wholesale at EDF (UK)
3-2023 - 8-2023
Interim Head of Mid Market at EDF (UK)
4-2022 - 4-2024
Head Of Commercial at EDF (UK)
1-2021 - 7-2022
Senior Manager I&C Finance at EDF (UK)
7-2020 - 1-2021
Career Break at EDF (UK)

Education

2013 - 2016
Chartered Global Management Accountant from The Chartered Institute of Management Accountants
2006 - 2009
Bachelor of Science (BSc) from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 14 Location : St Albans, England, United Kingdom Job Level : Mid-senior Designation : Director of Strategy and Performance, Business & Wholesale at EDF (UK)
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Katherine

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Katherine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Katherine

Personality Compatibility


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