Diana Martin

Questioner
DISC Type : c

Editor, Sunday with Laura Kuenssberg at BBC News

United Kingdom

Overview

Diana has no verified overview

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Diana has no verified topics they care about

Media Appearances

Diana has no verified media appearances

Work History

5-2023
Editor, Sunday with Laura Kuenssberg at BBC News
6-2022 - 12-2022
Editor at BBC Ros Atkins On The Week
10-2015 - 5-2023
Executive Producer, Deputy Editor at BBC Panorama
10-2014 - 9-2015
Commissioning Editor at BBC Newsnight
4-2013 - 9-2015
Editor, Our World at BBC Current Affairs

Education

1985 - 1988
Master of Arts (MA) from Gonville and Caius College Cambridge
1985 - 1985
Education details unavailable from Davidson College

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : N/A Designation : Editor, Sunday with Laura Kuenssberg at BBC News
URL has been copied!

Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Diana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Diana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Diana

Personality Compatibility


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