Diego Caicedo

Observer
DISC Type : ci

CEO Colombia at Revolut

Bogota, D.C., Capital District, Colombia

Overview

Diego Caicedo is a fintech entrepreneur with over 18 years of experience dedicated to democratizing access to credit in Latin America. As CEO of Revolut Colombia, he is spearheading the launch of their full banking operations. He previously co-founded KLYM, a successful working capital solutions provider for businesses across the region.

Outside of his professional life, Diego is a passionate fan of the heavy metal band Motörhead, identifying himself as a "Motörhead. " His entrepreneurial journey began at age 16, developing software for SMEs, and has included ventures in the mining, finance, and agriculture sectors before focusing on financial technology.

His current role at Revolut began with a 4 AM message he initially mistook for spam.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Financial Revolution
He is leading Revolut's launch in Colombia, viewing it as a "true financial revolution" to modernize a banking sector that has been slow to change.
Democratizing Credit
His career mission is to democratize credit access. He founded multiple fintech companies like KLYM and Omni|Bnk to solve financing challenges for SMEs in Latin America.
Scaling in LatAm
He has a track record of regional expansion, growing his previous company KLYM to four countries and now launching Revolut as a strategic hub for Latin America.

Media Appearances

To the Point | Diego Caicedo, CEO of Revolut Colombia. Featured in YouTube

See Now

Work History

8-2024
CEO Colombia at Revolut
4-2021 - 12-2023
Chief Executive Officer at KLYM
6-2020 - 4-2021
Region Head Latin America at Greensill
11-2018 - 6-2020
CEO at Omni|Bnk
3-2016 - 11-2018
CEO - Cofounder at Portal Finance, Co.

Education

2003 - 2007
Bachelor’s Degree from Universidad de Los Andes
1997 - 2003
High School from Campestre Americano School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bogota, D.C., Capital District, Colombia Job Level : Leadership Designation : CEO Colombia at Revolut
URL has been copied!

Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Diego

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Diego take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Diego

Personality Compatibility


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