Diego Lopez Casanello

Critic
DISC Type : C

Chief Executive Officer at Farmer's Business Network, Inc.

Raleigh-Durham-Chapel Hill Area, United States

Overview

Diego Lopez Casanello is the CEO of Farmers Business Network, leveraging over two decades of experience in the agricultural sector with leadership roles at BASF, UPL, and Arysta LifeScience. Educated at FernUniversität in Hagen and Wharton, he has a history of leading global businesses on four continents and managing significant M&A transactions.

He has a keen interest in addressing climate change by investing in digital solutions for agribusiness and has expressed a passion for creating a more efficient and transparent food system. One of his favorite non-business books is Bill Gates "How to Avoid a Climate Disaster, " reflecting his professional and personal focus on sustainability.

As the former Managing Director of BASF Argentina, his career has deep roots in his home continent of South America.

Personality Overview

Precise

Critic

Negotiator

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Farmer Profitability
A core focus of his work at FBN is leveraging data, technology, and commerce to power the prosperity and maximize the profit potential of family farmers.
Sustainable Agriculture
He led a previous company to a #1 ESG rating and created a platform connecting over 150 climate-tech and biotech start-ups to advance resource-efficient agriculture.
Agri-Tech Innovation
He is a vocal advocate for using digitalization and AI to eliminate "Cost-to-Serve" inefficiencies in the agricultural industry, directly benefiting farmers.

Media Appearances

Diego has no verified media appearances

Work History

2-2024
Chief Executive Officer at Farmer's Business Network, Inc.
11-2021
Member Board of Directors at Profile Products Inc.
10-2023
Member Board of Directors at Lithium Argentina
1-2022
Partner at Vidavo Ventures
3-2022 - 2-2024
Member Board of Directors at Micropep Technologies

Education

Venture Capital from Wharton Executive Education
Master’s Degree from FernUniversität in Hagen

More Information

Social Presence :

Prographics :

Exp : 4 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Leadership Designation : Chief Executive Officer at Farmer's Business Network, Inc.
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Diego

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Diego take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Diego

Personality Compatibility


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