Dom Wong

Observer
DISC Type : ci

Co-Founder & CEO at Pogo

New York, New York, United States

Overview

Dom Wong is the Co-Founder and CEO of Pogo, a company that empowers 3 million Americans to earn money from their data. A Northwestern University alumnus, he previously founded and scaled a multi-million dollar ads business at Zenreach and worked on the investment team at Lightbank, a $700M venture capital fund.

He has a strong background in marketing technology, having served as a guest lecturer on the topic at his alma mater. His professional focus is on high-growth strategies, consumer data applications, and building high-performing teams, as he is actively hiring for his company, Pogo.

Unique fact: Dom created one of the industrys first products to directly link online ad views to in-person store visits using WiFi technology.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Consumer Data
Co-founded Pogo, a company focused on helping millions of users monetize and control their personal data, demonstrating a passion for empowering consumers.
Startup Growth
Demonstrated expertise by scaling a business at Zenreach from zero to millions in revenue and growing Pogo's user base significantly.
Marketing Technology
Has guest lectured at Northwestern University on MarTech and has direct experience building innovative online-to-offline marketing products.

Media Appearances

Dom Wong - Pogo | TMRE: The Market Research Event Speaker. Featured in Informaconnect (TMRE: The Market Research Event)

See Now

Pogo Raises $14.8M to Help People Earn and Save Money by Unlocking the Power of Their Data. Featured in Business Wire

See Now

Work History

1-2020
Co-Founder & CEO at Pogo
3-2017 - 11-2019
Head of Growth at Zenreach
3-2016 - 3-2017
Lead, Strategy & Growth at Uptake
9-2014 - 3-2016
Business Analyst at Monitor Deloitte
Investment Team at Lightbank

Education

B.A. from Northwestern University
Education details unavailable from Singapore American School

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder & CEO at Pogo
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Insights For Selling To Dom

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dom is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dom

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dom move?

  • They like to analyze well and then make their decisions.
  • Can Dom take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Dom

Personality Compatibility


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