Don Morrison

Inquirer
DISC Type : dc

EVP, Chief Lending Officer at American Bank

Covington, Louisiana, United States

Overview

Don Morrison is the EVP and Chief Lending Officer at American Bank, with a distinguished career in banking leadership, market innovation, and operational improvement. A graduate of Arkansas State University and the Graduate School of Banking at LSU, he is described by colleagues as a professional, visionary, and exceptional leader.

Originally a college athlete with plans for a career in medicine, Dons path shifted to banking after he was inspired by the impact of his local community bank president in Northeast Arkansas. This foundation in community-focused banking has guided his career across the South.

As President of Embassy National Bank, the institution was ranked a top 10 bank in Georgia by Demarest Strategy Group and number 6 nationally in its peer group.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Commercial Lending
His career is centered on commercial and small business lending, a focus reinforced by his current role as Chief Lending Officer and his professional background.
FinTech Partnerships
He has successfully partnered with technology companies to create next-generation SBA and MSB platforms, demonstrating an interest in financial innovation.
Team Leadership
Praised in recommendations as a visionary leader, he has a focus on team development and motivating his staff to outperform expectations.

Media Appearances

American Bank post: Executive Vice President and Chief Lending Officer Don R. Morrison was present. Featured in Facebook

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American Bank – Executive Vice President and Chief Lending Officer Don R. Morrison was present. Featured in Facebook

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Work History

3-2024
EVP, Chief Lending Officer at American Bank
4-2022 - 3-2024
SVP, Senior Commercial Lender, Northern Gulf Coast Region at Centennial Bank
7-2021 - 4-2022
Sr Vice President Commercial Lending at Large Gulf Coast Community Bank
2-2018 - 5-2021
President at Embassy National Bank
2-2018 - 5-2021
Member Board Of Directors at Embassy National Bank

Education

1991 - 1994
Graduate from Graduate School of Banking of the South at LSU
1979 - 1983
BS from Arkansas State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Covington, Louisiana, United States Job Level : Leadership Designation : EVP, Chief Lending Officer at American Bank
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Insights For Selling To Don

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Don is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Don

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Don move?

  • Their decision making speed is somewhere in the middle.
  • Can Don take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Don

Personality Compatibility


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