Donna Orman in

Donna Orman

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Group Personalisation Director at Tesco
📍 United Kingdom

Donna Orman is a commercial and marketing leader with experience at global brands like Tesco, Nike, and Virgin. She excels in developing customer-led strategies, driving growth through personalization, and leading large-scale transformations. People who have worked with her describe her as passionate, articulate, and driven. She earned her BA (Hons) from the University of Portsmouth.

Outside of her corporate roles, Donna is deeply committed to advancing womens and girls football. She serves as an Independent Non-Executive Director for the Surrey FA, where she actively works to enhance opportunities and drive engagement in the sport, leveraging her extensive experience for community benefit.

Unique fact: Her personal passions for sport and well-being are deeply embedded in her family, as both of her children are professional athletes.

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Experience
7 Years
Current Role
Group Personalisation Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Donna cares about

Customer Personalisation
As Group Personalisation Director at Tesco, she leads efforts to create tailored customer experiences, a core focus of her current role and expertise.
Customer Loyalty Programs
She has extensive experience building and managing loyalty strategies for world-leading brands, including Nike and Virgin Atlantic, to drive business growth and brand affinity.
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Career

Work history

12-2024
Group Personalisation Director
Tesco
2-2024
Non Executive Director - Women & Girls
Surrey FA
7-2019 - 12-2024
Senior Director, Customer Loyalty, EMEA
Nike
Virgin Atlantic
3 yrs 4 mos
10-2014 - 4-2016
Director Customer Experience
Mail Newspapers
In the press

Media appearances

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Education
2021 - 2021
Customer Centric Growth
Growth Tribe
1992 - 1995
BA(hons)
University of Portsmouth
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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